If you are interested or want to know how to write a good product review, read on as this article provides a clear explanation on how to write and publish a good product review.
Product review goes a long way in explicitly evaluating the quality and efficacy of a product. It is a way to share someone’s testimony of a product used or also to confirm the effectiveness of the product.
On the other hand, this review helps other consumers to know if the product is what they want or what can help them.
A product review can be for any kind of purchased service such as food, accessories, clothing, property, housing and many more.
A person who reviews or writes a product review is called a product reviewer or a product promoter.
Reviews are fearless testimonials of a product, and this helps in marketing a product as it increases its credibility and the odd one out is that the reader/future buyer will be more at ease and confident to buy the products.
A product reviewer is someone who has not yet used a product he/she wants to review; but must have used such a product, seen and observed the effectiveness of the product and taken note of the necessary benefits of the product being reviewed.
This informs/clarifies the prospective buyer whether the product currently meets his/her needs, which in turn encourages the purchase of the product.
Product review is usually done by affiliate marketers who sell more by driving traffic to the listed product. Apparently, anyone can also be involved in product reviews, which also helps generate traffic for that product, especially if it is beneficial for health and otherwise.
If you are interested to know how to write a product review, for sale or to help others get such benefits, you should read to the end.
What are product reviews?
If you have been in the market for a minute or more, you are probably familiar with product reviews. But let’s quickly check the definitions to be on the same page.
Reviews, as discussed here, are nothing more than product-related content designed to go deeper into the strengths and weaknesses of a particular good or service. Some full-time marketers and writers focus on product tests and reviews. They then try to forward these to third-party websites, blogs and platforms.
Ideally, people who need to write a product review should be independent authors. These reviewers can shed light on different products and offer a neutral and unbiased point of view. Otherwise, when reviews are made by internal content creators, they lack credibility and tend to be one-sided.
Moreover, reviews often invite readers to discuss, rate and comment on products they have bought or are considering.
The role of product reviews
It is important to understand how to write a product review, as product reviews not only make your product attractive; they increase your product’s visibility and turn it into a reference product. In fact, online reviews are essential to any company’s marketing and branding these days.
First of all, customers rely heavily on reviews, which are usually real articles written by real users. As such, reviews are social proof and help build trust and loyalty.
Second, when a product gets a lot of reviews, it usually becomes more transparent, which increases credibility. People tend to trust social proof, especially when the reviewer is not affiliated with the brand and is not anonymous (ie can be resolved by name and can be searched through their social profiles).
So when evidence of the quality of the product or service is corroborated by multiple independent sources, positive sentiment can resonate online. This increases the likelihood of potential buyers choosing that particular product.
That said, we would understand why it is important to learn how to write a product review.
Why do people read product reviews?
Why do people even read product reviews? Would a savvy shopper still buy something without checking online reviews?
Here’s an example. Imagine you are going to write a product review about Headspace, a meditation app. This is a real example because I am personally a Headspace devotee and practitioner.
Or we can take another example: let’s do it B2B this time. For example, Live chat:
So where do you start with your evaluation? People want real facts, so:
Talk about the product’s impact on you and share the first impression (and all subsequent impressions!).
Share your experiences with the product.
List the actual pros and cons of the product.
Let readers know if the product is for them [who the intended user/buyer is].
Determine whether the product is of the highest quality and worth buying.
Is it easy to use?
Discuss some possible weaknesses.
Online reviews should address the strengths and weaknesses of a product, service or even the entire brand so that buyers understand the key selling points and their strengths and weaknesses in the market.
A solid written product review should clearly state what the product is for.
Another reason why people read product reviews is that users want to be sure that the product is best-in-class. Take marketing tools, for example, which people want to make sure are simple, user-friendly and generally efficient.
As a professional, if you want to write a product review, you have to talk about the alternative solutions – people are curious about alternative solutions.
Frankly, they just want to make sure that the product they are going to buy is the undisputed king of its kind. In addition, the experiences of other users are not without importance. Readers want to see opinions from different places before making a purchase decision.
Also read: Taking better notes: the 6 best note-taking systems
What are the benefits of writing product reviews?
First, people develop trust in a product through reviews: 88% of consumers trust both online reviews and personal recommendations. Voila, positive product reviews can lead to a big boost in sales.
This is what you get when you write a review:
Money: You can earn extra money by reviewing products as an affiliate.
Authority – As a reviewer, you create authority, and if your opinion is correct, people will believe your opinion.
Freedom – As an independent reviewer and marketer, you alone decide what you review, what you recommend and what you write about.
Traffic – Your content can help you generate organic traffic and rank your website for keywords chosen strategically.
There are many other pros and cons of being an independent product reviewer. OK, now with all those reasons, it’s time to find out what you can do to create real product reviews.
Writing a product review
Below, we will list and discuss some of the essential tips you should keep in mind when you want to write a product review.
These tips will serve as a guide to writing a successful and thought-provoking product review.
Become our Partner
However, if you can, you should become an affiliated partner
This brings additional benefits, such as paying a fixed and sometimes recurring commission for every sale you refer. It makes sense to be an affiliate because you are promoting these products anyway, so why not take a piece of the pie and generate a passive income?
Know your product
Once you have become an affiliate by joining an affiliate programme or otherwise gaining access to a product, make sure you do your research on the product and research the product. You want to become an expert. Stay curious and know everything about the brand and product you are going to review.
Involve competitors in your research and the industry as a whole before you start reviewing.